Martin writes about content operations, distribution systems, and the psychology of audience growth. He believes great content deserves great distribution.
5 Articles by Martin
Posting at the right time can double your engagement. Here are the data-backed best times to post on every major platform, plus how to find your personal optimal posting window.
Most creators waste time and money on tools they do not need. Here is the minimal toolkit that covers planning, creation, distribution, and analytics — nothing more.
Content that spreads is not random. It follows predictable psychological patterns. Learn the six principles of contagious content and how to apply them without losing your authentic voice.
Most creators spend 90% of their time creating and 10% distributing. The most successful creators reverse this ratio. Here is how to build a distribution system that actually gets your content seen.
Stop treating every post like a one-off project. Learn how to build a repeatable content system that produces consistent, high-quality output without the burnout.